Designation: Digital Marketing Manager

Exp: 8-9 Years Ecommerce

We are looking for a SEO Expert to manage all Search Engine Marketing & Social Media Marketing Campaigns Organic & Inorganic

The Ecommerce Paid Ads Specialist will manage all paid campaigns on Google, Facebook etc.

Requirements

At Least 10 + years of Proven SEM & SMM experience and Success managing PPC campaigns across Google, Bing & Facebook

Well-versed in performance marketing, conversion, and online customer acquisition

Up-to-date with the latest trends and best practices in search engine marketing

Must have run Paid Shopping Campaigns

Experience with website analytics tools (e.g., Google Analytics, Google Search console and other tools like Google Tag Manager

Strong analytical skills and experience generating SEM reports

Familiarity with A/B and multivariate experiments

Responsibilities

• Heading Digital Marketing Function (Research, Strategy, Planning & Execution)

• Campaigns Planning, Management Strategy Creation & Execution for Ecommerce Project

• Managing Social Media Campaigns organic and Paid

• Coordinate with team for the development of websites, content and images.

• Designing and developing digital promotion strategies which include SEO, SEM

• Google Tag Manager Setup, Google Analytics & Google Search Console

• Search Engine Optimization (SEO) and Ensure the Ecommerce Website Ranking and Traffic

• Conversion Optimization – A/B Testing using Google Analytics – Objective to generate for Sale

• Undertake market and competitor research and analysis

• Create and plan a variety of Paid Ads campaigns like Search Ads, Shopping Ads, Smart Ads, Display Ads, Video Ads and paid social ads etc.

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns

• Track, report, and analyze website analytics, Google Search Console and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimize Ad copy and Shopping Ad for paid search engine marketing campaigns

• Perform ongoing paid keyword discovery, expansion and optimization

• Research and analyze competitor advertising links